Ralph Lauren is an American fashion designer Ralph Lauren’s luxury lifestyle company Polo specializes in high-end casual/semi-formal wear for men and women, as well as accessories, fragrance, and housewares. Here is a timeline of the brand that sells the American Dream.
Ralph Lauren establishes the Polo label with an instantly successful line of ties. In direct opposition to the narrow ties and conventional styles of the time, Lauren designs wide, handmade ties using unexpected, flamboyant, opulent materials. The ties quickly become a menswear status item.
Already interested in promoting a lifestyle with his ties, Ralph Lauren names his line after a sport that embodies a world of discreet elegance and classic style: Polo.
1970 Ralph Lauren released a line of women’s suit that were tailored in a classic men’s style, which was when the first Polo emblem was seen. It was on the cuff of the women’s suit.
1972 Ralph Lauren released Polo’s famous short sleeve mesh shirt with the Polo logo. It came out in 24 colors. It became an overnight classic.
1974 Lauren gained recognition for his design after he was contracted to provide clothing styles for the movie The Great Gatsby.
1977 Lauren designs clothes for both Diane Keaton and Woody Allen in Annie Hall.
1985 The company makes inroads in the denim market with its “Dungarees” campaign.
1987 Lauren was diagnosed with a benign brain tumor. In April of that year, he underwent surgery to remove the tumor, and made a full recovery.
Blue Gold, follows the fascinating story of the blue jean, a truly American icon that has evolved into a global phenomenon.