Banned Sneakers?

Though many people associate Tinker Hatfield with the Air Jordan shoe line, Peter Moore was the designer of the Air Jordan 1′s. The shoes stood out from the crowd of all other basketball shoes. Not only did the Air Jordan 1 feature a large Nike swoosh logo on the side of the shoe, but the shoe has multiple predominant colors. Michael Jordan stepped onto the court wearing the Black and Red Air Jordan 1 which was banned by the NBA for not matching the on court dress code. Nike launched a multi-million dollar campaign selling the public that the Air Jordan 1′s were so great that they were illegal and Nike was also more than willing to pay Jordan’s tab of $5,000 per game fine for wearing the Air Jordan 1.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: