BluePrint: The Science
I think this post separates itself from any other post on our site. Reasoning for this is because, this is where we as the creators of our brand, explain the science behind the contents in our simple yet powerful logo.
A logo of any brand should be the symbol that it is used to determine what your brand is about. The components in our logo simply represent our morals and principles in life. The crossed keys represent the brotherhood amongst individuals, the loyalty we have between us and building our brand into something bigger than ourselves; something classic. The open book represents the knowledge that we seek to obtain growth within ourselves, our brand and our future.