The Timeline of Ralph Lauren

Ralph Lauren is an American fashion designer Ralph Lauren’s luxury lifestyle company Polo specializes in high-end casual/semi-formal wear for men and women, as well as accessories, fragrance, and housewares. Here is a timeline of the brand that sells the American Dream.

Ralph Lauren establishes the Polo label with an instantly successful line of ties. In direct opposition to the narrow ties and conventional styles of the time, Lauren designs wide, handmade ties using unexpected, flamboyant, opulent materials. The ties quickly become a menswear status item.

Already interested in promoting a lifestyle with his ties, Ralph Lauren names his line after a sport that embodies a world of discreet elegance and classic style: Polo.

1970 Ralph Lauren released a line of women’s suit that were tailored in a classic men’s style, which was when the first Polo emblem was seen. It was on the cuff of the women’s suit.

1971 Ralph Lauren opens his first store in Beverly Hills and the first in-store boutique opened at Bloomingdale’s in New York.

1972 Ralph Lauren released Polo’s famous short sleeve mesh shirt with the Polo logo. It came out in 24 colors. It became an overnight classic.

1974 Lauren gained recognition for his design after he was contracted to provide clothing styles for the movie The Great Gatsby.

1977 Lauren designs clothes for both Diane Keaton and Woody Allen in Annie Hall.

Polo was the first cologne launched in 1978.

1978  Ralph Lauren releases “Western Wear” collection.

1985 The company makes inroads in the denim market with its “Dungarees” campaign.

1987 Lauren was diagnosed with a benign brain tumor. In April of that year, he underwent surgery to remove the tumor, and made a full recovery.

1989 The Polo flag sweater is introduced.

1990 Lauren tees off with Polo Golf.

1993 The designer introduces Double RL, a line of casual wear named after his Colorado ranch.

1993 Polo Sport launches.

1994 Lauren unveils Purple Label, his take on classic Savile Row tailoring.

1996 Polo Jeans Debut



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